Quick Definition
Playlist pitching is the process of submitting unreleased music to editorial teams at streaming platforms (like Spotify for Artists) or independent curators in hopes of securing placement on popular playlists.
Playlist Pitching Explained
Playlists are the primary discovery engine of the modern music industry. Pitching involves sending your track, metadata, and a compelling "pitch" (description of the song, marketing plan, and context) to the people who manage these lists. This can happen officially through tools like Spotify for Artists or informally through emails and submission platforms like SubmitHub or Groover.
Successful pitching places a song in front of thousands (or millions) of potential new fans. It is a key part of any digital release strategy, distinct from algorithmic placement which happens automatically based on data.
Why Playlist Pitching Matters
Editorial support provides a "stamp of approval" and massive visibility. A spot on "New Music Friday" or "RapCaviar" can break an artist overnight. Even smaller, niche playlists drive consistent streams and help train the algorithms to find similar listeners.
Examples
An artist submits their upcoming single via the Spotify for Artists dashboard 2 weeks before release, tagging the mood as "Chill" and genre as "Indie Pop." This is a direct editorial pitch. Alternatively, a manager emails a curator at a YouTube channel like "Lofi Girl" to feature a track—this is third-party pitching.
How to Pitch Effectively
Pitch early (at least 7-14 days before release). Be specific with your metadata (genre, mood, instruments). Write a concise, engaging story about the song rather than just begging for plays. Focus on building relationships with independent curators alongside official submissions.
Related Terms
See also: DSP (Digital Service Provider), Algorithmic Playlists, Streaming Fraud.
Track Playlist Adds with Soundcharts
Soundcharts tracks millions of playlists across Spotify, Apple Music, and Deezer. See instantly when your pitch works and you get added to a new list.